This study examines the importance of material heritage in the Capital of the Oases, a region known for preserving its cultural and environmental values. It explores how heritage can be used as a basis for individual initiatives aimed at making effective use of available resources and ensuring entrepreneurial projects that strengthen economic independence and reduce social vulnerability in rural settings. The study seeks to highlight the importance of material heritage, produced through handicrafts directly connected with natural resources, as a successful mechanism for the economic and social empowerment of rural women. The findings demonstrate the central role of socialization in instilling cultural representations among rural women who take pride in their heritage and use it to produce tools and objects through which cultural capital is transformed into economic capital that provides a livelihood (Marvin, 2020, p. 37). Through the revival of this heritage, women derive material benefits that meet everyday needs, while also reproducing, at a symbolic level, the relationship between the ecological system and social ties within the community. Pride in identity and reliance on heritage function as a form of “social capital” that strengthens cohesion in rural settings.